Let’s grow.

Real revenue for our client’s business.

Based in Kansas City, we started in 2007 as a digital marketing company focused in the areas of web site design, search engine optimization (SEO), pay per click advertising, email marketing, e-commerce software platforms and social media writing.

Our goal has always been the same, to generate significant new revenue for our client’s businesses. Ten years ago, we switched the model to deliver better sales results to our clients in a faster, more repeatable way.

Today in 2023, we have 4 different service lines – Sales Engagement/Lead Generation, Recruiting, Digital Marketing, and Sales Training. We have 25+ employees and partners and continue to do the work we started in 2007 – to help clients seek and find new customers, new revenue and become a more profitable business.

Meet our amazing team

Our staff exists to help your business grow.

Eric Knudsen


Justin Perkins

Head of Market Research

Jennifer Ehlers

Director of Operations

Deidra Craig

Director of Training

Nicholas Ruffin

Director of Training

Dan Faubion

Business Development Manager

Mike Crowe

Business Development Manager

Robert Koeningsman

Business Development Manager

Robert Kirstein

Sr. Revenue Specialist

David Cashion

Director of Account Management

Adam McDonnell

Sr Revenue Specialist

JP Prue

Business Development Manager

Jim Fishbaugh

Revenue Specialist

John Fineout

Revenue Specialist

Lance Carter

Revenue Specialist

Ryan Paxton


Real-life results

We generate real results for our clients

“As a result of our engagement with NorthStar, we’ve quoted $66,000,000 in our first two years of appointment setting. We sold $18,000,000.

NorthStar also helped us streamline our sales process to speed up our sales cycle timeline.

In addition to that, they recruited 20 field service technicians, one service advisor, three operators, four assistant operators, two field tech trainers and a director of sales.”


Business Development – James Nagel – NordCo

Our Values

Value Driven
We are obsessive helping our clients grow their business. We push ourselves to go beyond what was previously capable.
Giving Back
We put a portion of our profits to causes we believe in. We use community events to help others and build a team environment. Our “Giving Tree” represents an opportunity for all NorthStar teammates to give of time and resources and through that giving motivate others to do the same.
Great Processes
We believe great processes lead to greater results. We believe great processes lead to greater efficiencies for everyone. We believe great processes elevate our people and reputation.
Great People
Find, hire, and nurture the best people who are coach-able. We do everything with honesty and integrity with clients and each other. We hire hard working who are “All-In”. We are good teammates – respectful, compassion, and mindful.
We believe collaboration is the best way to create ideas and solve problems. We do this internally as well as with our clients. Good collaboration only comes with great communication. We consistently embrace change.